“It’s beautiful. What is it.” This was everyone’s reaction to the watercolor packages. (spotted on instagram last week). They are press kits, and my team and I design them for every collaboration we take on. I’ve realized I haven’t shown you many of the behind the scenes at the office–In fact it dawned on us that you see only a small fraction of the projects being worked on, so today’s post is on our most recent press kits.
First, I called in Vanessa Kreckel at Two Paper Dolls to help me create custom boxes with my watercolor of the ring printed on the them. We also included laser cut envelopes which held exclusive photos of the ring set, the press kit, artist and designer photos and a watercolor of the set by yours truly.
Our Editorial Director, Kylie, added calligraphy to the labels, for a genuine wedding feel. Lastly, we included some rock candy to keep these kits extra sweet, and sent them off to twenty of our very favorites in the accessories biz.